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HUGGIES/THE HUGLINE & #MOMFIDENCE
Art Direction for Mighty Oak
▼ The Hug-Line/6 Questions
The Hug Line is a metaphorical hotline that provides moms with trusted information. Each video features one question around helping babies feel as comfortable as possible that our collective of four moms & experts answered in turn via audio interviews. We used a mixed media approach combining text animation, textured illustrations, and collage to evoke a sense of tactility and comfort.
EARLY EXPLORATIONS
▼ #momfidence
Finding your #momfidence is a series that features an interview of each of our moms/experts as their responses are brought to life with animated accents via text animation, voice over and mixed media collage.
EARLY EXPLORATIONS
◼︎CREDITS/
Client・Meredith
Executive Producer・Emily Collins
Executive Creative Director・Michaela Olsen
Creative Producer・Megan Barbour
Art Director・Sarah Orenstein
Designer・ Sarah Orenstein & Minkyung Chung
Lead Animator・Sabrina Chaney
Animators・Carolina Lopez Coronas, Carolyn Figel & Eric Larson
Script & Video Editor・Elyse Kelly
Sound Designer・Chris Mastellone