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AMERICAN HORROR STORY/ SEASON 8

Design for Palmy Inn

Making these pitch designs for AHS Season 8 was a special experience; it was the first season conceptualized as a double feature, “Nuclear Apocalypse” and “Antichrist”, and I knew navigating the two themes in one would be a unique challenge for a show well known for its seasonally specific and imaginative promos. I came up with hourglass as a mortise to connect both worlds — plus the hourglass also conveniently evokes the numeral 8! The mingling dust and smoke within the hourglass form, reveal, and conceal cryptic imagery of humanity’s self-destructive impulses: corporate greed, genetic testing, mutilation, religious extremism/Satanic worship, the supernatural, class division, war, nuclear bombs, and so on… A gold mine of inspiration for any designer, but made extra noteworthy when paired with the killer team at Palmy who generously gave me time and space to dig deep for this one.

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PORTAL/ CONNECT